A large cultural advancement for games development has been the introduction of gamers on platforms such as youtube showcasing specific games in their content. Since the early 2000s youtubers have been creating content playing games and this has been further advanced by streamers on sites like twitch some years after this.
By allowing people to play their games on a public platform, game developers can get a good source of publicity for their game as well as feed back from the creators and viewers of the videos or streams. Some game developers have capitalized on this by giving the games to content creators before the initial release date, this helps build “hype” for the games and also provides feedback from the public even before the game is released. Content creators can also be given codes that can be given to viewers so that they can also get the game for free, this supports the content creator enticing them to showcase the specific game as well as enticing the viewer to purchase the game on release.
- MakeUseOf. (2017). How Twitch and Streaming Have Changed Video Games for Good. [online] Available at: https://www.makeuseof.com/tag/twitch-streaming-change-video-games/.
You could mention certain Youtubers who have helped this grow potentially.
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